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Cooking up new ideas: How 5 food businesses have adapted

By Alexandra Sheehan
Reviewed by
May 21, 2020
5 minutes read

This edition of Small Business, Big Pivots may make you hungry as we dive deep into the world of cuisine by taking a look at how food-related businesses have adapted in the wake of COVID-19.

Grand Mountain Rides

Delivery has become the new norm. Axios and CivicScience found that in America in particular, the percentage of parents using delivery apps increased from 16% to 20% between February and March, while non-parents increased from 27% to 28%. And the longer we stay at home, the more we can expect these numbers to go up.

Grand Mountain Rides serves Colorado by offering shuttle and private rides throughout the state. With travel restrictions in place and fewer folks travelling even if they’re allowed to, the SMB has since added grocery delivery and online ordering to their list of services.

To Your Health Bakery

While not all businesses have the resources to offer delivery, many brick-and-mortar SMBs have switched to curbside pickup at their store locations. It’s also a good complement if you do offer delivery. That’s what To Your Health Bakery offers in Winston-Salem, NC.

The key to their success has been largely in responding directly to customer needs. “Even before restrictions began to hit, we felt a need to reach out to our clients to both offer comfort and expand our services,” baker and owner Anna Simeonides says. They interacted with customers on social media and solicited poll responses to learn more.

As a result, they started offering online ordering, delivery within a five-mile radius, and even take-home activities like cookie decorating kits. “We built an online shop overnight to host a weekly rotating menu of fresh, organic meals for curbside pickup and delivery,” says Anna.

“Our customers wholeheartedly have embraced both the online store and our curbside service and truly believe that this has sustained us. Our cookie kits have sold out continuously! We are so blessed to have the privilege to serve our community.”

Reclaim Design

In Cape Town, South Africa, Michael Martin owns and operates Reclaim Design, a brick-and-mortar shop selling sustainable furniture and home decor. Typically, most of their revenue comes from selling at in-person markets—those markets have stalled. As a result, they also pivoted online.

“In addition to making our site as user-friendly and Google-friendly as possible, we have implemented a curbside pickup policy to alleviate customer safety concerns, in readiness for when (if!) some sort of normal business operation returns,” he says. “We’re still in lockdown here so it’s impossible to tell what will happen, but we’re doing our best to lay the groundwork so we can hit the ground running.”

Old Beach Farmers Market

Drive-through isn’t just for fast food anymore. Businesses around the world are adopting drive-through models to minimize person-to-person contact and adhere to local regulations.

In Virginia Beach, for example, the Old Beach Farmers Market has adopted a model where customers can place their orders online with each individual vendor and then visit the market location for a drive-through pickup.

Maxie B's Bakery & Dessert Café

As grocery store shelves turn bare, restaurants are in a unique position to step up and fill in a gap. Maxie B's Bakery & Dessert Café is known for its cakes and desserts but has since stocked up on local farm milk, eggs, hummus, soap, and more. Customers can order everything online and take advantage of their drive-through pickup.

We want to hear from you!

Has your business also pivoted? Let us know! Send an email to editor@waveapps.com with information on how your business has pivoted for a chance to be featured in a Wave blog!

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for first 10 transactions/mo
Unlimited invoices, estimates, bills
Add your logo and brand colors
Automate late payment reminders
with online payments
Wave mobile app
Unlimited bookkeeping records
Dashboard and reports
Auto-import transactions
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Auto-categorize transactions
Add users
Live-person chat and email support
with any paid add-on
Digitally capture unlimited receipts
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additional fee
additional fee
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nothing changes
additional fee
additional fee
Invoicing + payments
Option to accept online payments
(and create unique links with checkouts)
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0*
per credit card transaction for first 10 transactions/mo
Send invoices, estimates, and other docs via links or PDFs
Send invoices, estimates, and other docs automatically, via Wave
with online payments
with online payments
Automate late payment reminders
with online payments
with online payments
Add your logo and brand colors
Remove Wave branding from footers
Add attachments to invoices and estimates (NEW!)
Create reusable message templates (coming NEW!)
Invoice and estimate in the mobile app
Accounting
Unlimited bookkeeping records
Auto-import, -merge, and -categorize bank transactions
businesses already auto-importing bank transactions and/or that already have users added to their businesses as of May 1, 2024
Add users to your business
businesses already auto-importing bank transactions and/or that already have users added to their businesses as of May 1, 2024
Digitally capture unlimited receipts
with receipts add-on
with receipts add-on
Manage accounting transactions in the mobile app and sync with desktop (NEW!)
with receipts add-on
with receipts add-on
Other Wave features
Dashboard and reports
Live-person chat + email support
with any optional add-on
with any optional add-on
Optional add-ons
Receipts
nothing changes
additional fee
included
Payroll
nothing changes
additional fee
additional fee
Advisors
nothing changes
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By Alexandra Sheehan

The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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