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Wave Customer Spotlight: Khan and Associates

By Wave
By Wave
Reviewed by
February 19, 2020
5 minutes read

Jaxson Khan is the founder and CEO of Khan and Associates, a marketing and copywriting consultancy for technology companies. The company is based out of Toronto and specializes in serving clients that build artificial intelligence and financial technology software.

Can you tell us a little bit about your business?

We've officially been in business for two years but I've run my own consultancy on the side for over 10 years! I decided to go full-time on the business because I'd spent a few years working in technology and felt ready to strike out on my own. I also wanted to create this business to allow me to travel the world andto work with global development and non-profit organizations at the same time.

Have you always dreamt of becoming anentrepreneur?

I've always been an entrepreneur, whether that was a lemonade stand in the early days, designing websites in high school and university to pay for tuition, or starting a couple non-profit organizations, and now my own consulting firm. I think entrepreneurship involves risk but that it can yield more results and more freedom in your life.

And I won the genetic lottery. I'm a Canadian. Generally, that means I'm one of the luckiest people in the world. We have a strong social safety net and even if I were to fail, there is definitely a lot to fall back on.

What is one piece of advice you'd give to somebody starting a new business?

Start with one customer. If you can make that one customer happy, try three. And then ten. If you really love what you're doing and think it can grow to fund your lifestyle, then keep going.

What do you see as the most rewarding part of your job?

I think my favourite part about the job is helping someone tell their story for the first time. There are so many brilliant CEOs, engineers, technologists, and data scientists out there. But not all of them have time to share their thoughts - particularly, in accessible and human friendly language. I think that enabling brilliant people to communicate clearly and reach broader audiences helps the world.

Do you have any struggles as an entrepreneur?

Something I struggle with is some companies and organizations not paying on time. I spend a significant amount of time chasing folks down for invoices. What keeps me up at night is that a client simply won't pay one day. So far, that hasn't happened, and I am choosing to increasingly only work with great clients that typically pay well and on time.

What has surprised you since starting your own business?

What surprised me is how much demand there is! I've already had to hire a few writers on contract and am now considering bringing on a senior relationship manager or business partner.

Where do you see yourself taking your business next?

I think bringing on a trusted person to manage senior relationships and projects would be fantastic. That will pull some of the burden off me and enable us to grow more.

Do you have any hobbies outside of work?

My favourite hobby is hiking. The best trip I've done was Patagonia this past year. Just amazing.

I also love travelling, skiing, reading, writing, and playing endless board games. I'm also a huge movie and music buff. And I love dancing, especially Latin dancing.

starter
Plan
starter
Plan
$0
pro
Plan
$16USD
$20CAD/mo
Option to accept online payments
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0*
per credit card transaction
for first 10 transactions/mo
Unlimited invoices, estimates, bills
Add your logo and brand colors
Automate late payment reminders
with online payments
Wave mobile app
Unlimited bookkeeping records
Dashboard and reports
Auto-import transactions
Auto-merge transactions
Auto-categorize transactions
Add users
Live-person chat and email support
with any paid add-on
Digitally capture unlimited receipts
additional fee
Payroll
additional fee
additional fee
Hire a bookkeeper
additional fee
additional fee
Option to accept online payments
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0*
per credit card transaction
for first 10 transactions/mo
Unlimited invoices, estimates, bills
Add your logo and brand colors
Automate late payment reminders
with online payments
Wave mobile app
Unlimited bookkeeping records
Dashboard and reports
Auto-import transactions
Auto-merge transactions
Auto-categorize transactions
Add users
Live-person chat and email support
with any paid add-on
Digitally capture unlimited receipts
additional fee
Payroll
additional fee
additional fee
Hire a bookkeeper
additional fee
additional fee
starter
Plan
$0
Legacy businesses
New businesses
pro
Plan
$16USD or
$20CAD/mo
starter
Plan
$0
Legacy businesses
New businesses
pro
Plan
$16USD or
$20CAD/mo
Invoicing + payments
Option to accept online payments
(and create unique links with checkouts)
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0*
per credit card transaction
for first 10 transactions/mo

Send invoices, estimates, and other docs:

  • via links or PDFs
  • automatically, via Wave
with online payments
with online payments
Automate late payment reminders
with online payments
with online payments
Add your logo and brand colors
Remove Wave branding from footers
Add attachments to invoices and estimates (NEW!)
Create reusable message templates (NEW!)
Invoice and estimate in the mobile app
Accounting
Unlimited bookkeeping records
Auto-import bank transactions
Auto-merge and categorize transactions
Add users to your business
businesses already auto-importing bank transactions and/or that already have users added to their businesses as of May 1, 2024
Digitally capture unlimited receipts
with receipts add-on
with receipts add-on
Manage accounting transactions in the mobile app and sync with desktop (NEW!)
with receipts add-on
with receipts add-on
Other Wave features
Dashboard and reports
Live-person chat + email support
with any optional add-on
with any optional add-on
Optional add-ons
Receipts
nothing changes
additional fee
included
Payroll
nothing changes
additional fee
additional fee
Advisors
nothing changes
additional fee
additional fee
Invoicing + payments
Option to accept online payments
(and create unique links with checkouts)
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0.60
per credit card transaction
Starting at
2.9% + $0*
per credit card transaction for first 10 transactions/mo
Send invoices, estimates, and other docs via links or PDFs
Send invoices, estimates, and other docs automatically, via Wave
with online payments
with online payments
Automate late payment reminders
with online payments
with online payments
Add your logo and brand colors
Remove Wave branding from footers
Add attachments to invoices and estimates (NEW!)
Create reusable message templates (coming NEW!)
Invoice and estimate in the mobile app
Accounting
Unlimited bookkeeping records
Auto-import, -merge, and -categorize bank transactions
businesses already auto-importing bank transactions and/or that already have users added to their businesses as of May 1, 2024
Add users to your business
businesses already auto-importing bank transactions and/or that already have users added to their businesses as of May 1, 2024
Digitally capture unlimited receipts
with receipts add-on
with receipts add-on
Manage accounting transactions in the mobile app and sync with desktop (NEW!)
with receipts add-on
with receipts add-on
Other Wave features
Dashboard and reports
Live-person chat + email support
with any optional add-on
with any optional add-on
Optional add-ons
Receipts
nothing changes
additional fee
included
Payroll
nothing changes
additional fee
additional fee
Advisors
nothing changes
additional fee
additional fee

*While subscribed to Wave’s Pro Plan, get 2.9% + $0 (Visa, Mastercard, Discover) and 3.4% + $0 (Amex) per transaction for the first 10 transactions of each month of your subscription, then 2.9% + $0.60 (Visa, Mastercard, Discover) and 3.4% + $0.60 (Amex) per transaction. Discover processing is only available to US customers. See full terms and conditions for the US and Canada. See Wave’s Terms of Service for more information.

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The information and tips shared on this blog are meant to be used as learning and personal development tools as you launch, run and grow your business. While a good place to start, these articles should not take the place of personalized advice from professionals. As our lawyers would say: “All content on Wave’s blog is intended for informational purposes only. It should not be considered legal or financial advice.” Additionally, Wave is the legal copyright holder of all materials on the blog, and others cannot re-use or publish it without our written consent.

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